Case study
Tiny Ghost. Two years from zero revenue to fielding calls from household names. 'Blood and Glitter' greenlit. The 12-year-old who wanted to bring monsters to life is back. 80% creative, 20% grind. A year of work in two to three weeks.
Luke's story is the talk's clearest before/after. The old workflow buried the part he loved under production drag. AI did not replace the artist; it moved the boring weight off the artist long enough for the original hunger to come back.
The point is not that every job becomes easy. The point is that the ratio can change. When the grind shrinks, the responsibility moves to taste, direction, and what you choose to make with the reclaimed time.
Practice the move
Do the 80/20 Flip
Map which parts of your own work are grind and which parts are the work you came here to do.
Open exercise →